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Raya is all about tradition. From the food we eat to the clothes we wear, we tend to stick to the norm. But must we? Instead of blending in and creating a feature film like most brands, U Mobile went against the grain and did something different for Raya. Leveraging on the UCubaTry hype, we create a series of capsule videos featuring crazy, out-of-the-box ideas for people to Cuba Try. These videos were blasted right before Raya, capturing viewers’ attention before the wave of seasonal Raya films hit the market.