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GoInsure 3
Whether it’s affordability or the ‘it won’t happen to me’ mentality, for some folks, insurance is the last thing on their mind. Needing a way to reach out to them effectively, we knew that we couldn’t be doing your average run-of-the-mill insurance ads that we’ve seen countless times before.

By introducing distinct, vibrant characters and placing them in various humorous (yet realistic) situations, we introduced Malaysians to GoInsure 3: U Mobile’s insurance plan that gives consumers the protection they deserve for an affordable monthly fee that barely puts a dent in their pockets.