Pizza Hut’s passion for pizza resulted in a Pan Pizza dough that was fresher, crispier, tastier. But how to show this in a way that is new to Pizza Hut Malaysia? We took the idea of passion, and selected two passion points that resonated with the brand’s intended younger audience : music and graffiti. The result is a campaign that is fresher, crispier, and tastier. Directed by Quek, graffiti by AbdulRashade, and music by Bo Amir.