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PIZZA HUT: THE SINGING PIZZA
Pizza hut was losing out to other food delivery brands like Dominos and McD’s because they were not connecting with the youth. We needed to revive the brand, and reconnect with millennials in a cool way.

So we turned pizza boxes into digital turntables, thanks to a collaboration with Universal Music. We called it The Singing Pizza, and it allowed millennials to enjoy great pizza and cool tunes anytime, anywhere!