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Mister Potato’s newly-launched crinkle cut chips is called SYOKWAVE. With a different texture, and full of flavour, The KICKASS CRINKLE CUT CHIPS needed a kickass launch.

Our inspiration for this campaign were popular 90s TV shows such as Power Rangers, Ultraman, and Kamen Rider, where the characters are unique, cool, bold, and distinctive.

From these inspiration, we designed and created three characters similar to ‘Power Rangers’, each with their own unique outfit [from helmet and suits] that matches their respective flavour (Chicken, BBQ and Seafood). And we called them the ‘SYOKWAVE AMIGO’ and they are ready to Kick Ass!