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In a world where mobile data rules, there’s no denying that we’re hooked to our screens – but not without criticism. But why focus on negativity when we could be celebrating these people instead? Plus, being a telco that’s all about unlimited, it was the perfect opportunity for U Mobile to stand out and show solidarity for our data-loving folks as a brand that truly supports their lifestyle.

With young, quirky visuals and relatable personalities tailor-made for our users, we unleashed our campaign to the world, championing our data-driven kings and queens as unique individuals #MadeForUnlimited, just like U Mobile.