They say that if you master the art of Teh Tarik, you can enjoy a great cup anywhere, anytime. We took the essence of this classic saying and transformed it to fit with our Lipton Teh Tarik campaign – “Give a man a cup of Teh Tarik and he’ll drink it once but teach a man to make a cup of Teh Tarik and he’ll drink it every time he takes a break.”