Live Life On The HappyFresh Side

HappyFresh brings a fresh look to grocery shopping, offering consumers a touch of personalisation with their very own HappyFresh Personal Shopper. To highlight the importance of this unique service, we demonstrated #firstworldproblems of grocery shopping to a generation that likes to tweet their woes. Shoppers can easily say goodbye to getting distracted buying things they don’t need, carrying super heavy groceries all the way home and getting stuck forever in the vegetable aisle - all thanks to HappyFresh Personal Shopper. Crafted and designed for three different regions, this campaign introduced HappyFresh as an app that improves people’s lives by encouraging them to live life on the save, light & fresh side.