There is a misconception on the process of applying for insurance. Most Grab drivers think that it is complicated and difficult to apply. We wanted to show that Grab has their best interests at heart, by offering the best family and personal protection for them, that can be applied at a click of a button. We produced a humorous video, showing how a Grab driver going the whole silly distance, to protect himself. We then reminded them that there’s a simpler way to protect their family and themselves.