The play of light and shadows can evoke many wonderful memories. When we were tasked to elevate EVEREADY from being a tool of emergency to a brand of bonding for the Modern Malaysian Family, we settled on the magical act of storytelling. Our pirates created a storybook that revisits Wayang Kulit, the Malaysian art of storytelling, and combined it with the famous classic Malaysian folklore – Sang Kancil. Thus, the EVEREADY Book of Play was born – an imaginative storytelling platform that uses shadowplay to revive imagination and family bonding nationwide.