Senior Brand Director - TBWA\ Group Malaysia
Raphael (commonly and self preferablyknown as R) has been in the industry for more than 19 years (10 years in TBWA!) with experiences for Client and Agency.
Starting as a Client, R worked in few listed companies managing marketing communication matters for local jewelry and international automobile brands. Intend to learn the magical process of creative development, he then pursue his role as brand management personnel with two local agencies and picked up valuable experience . In 2011, he joined TBWA as Snr. AM and was promoted to current position in 2017.
He has handled a variety of brands, including Genting, HABIB, China Airlines, NISSAN, Great Eastern, Sony Ericsson, Nando’s, Courts, Hong Leong Bank, U Mobile and Standard Chartered.
R is the true believer of DE&I and is aspired to promote the DE&I agenda in everything he did. His personal motto is opportunity dances with those already on the dance floor.