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Gigi Lee

Chief Creative Officer - TBWA\ Group Malaysia

Gigi’s love affair with graphic design started with a “You had me at Helvetica” moment. She’s been through thick and thin, winning a myriad of awards along the way. AdFest Black Ball, D&AD Yellow Pencil, Cannes Golds, Silvers, and Bronzes- she’s gotham all. 

While impacting agencies like LB, Ogilvy, Saatchis, TBWA, Y&R and more. It’s no akzidenz that she was also invited to mentor college students, and conduct workshops for creative professionals. Gigi was an officina jury member and speaker at 15BICM, an international design congress in Mexico. 

She also sabon on the panel of almost all local (Kancils, Effies, Youtube), regional (Adfest, Spikes, Kyoorious, Adstar, LongXi, Kidlat, Citra Pariwara) and international (Cannes, One show, LIA, Clio, Gerety, Cresta) award shows. 

She metro many interesting people and volunteered her times on projects across ASEAN: arts, culture, sustainable livelihood and more. Her Women Eye exhibition in Taipei was arial hit among the local design community. 

People said she ‘rocked well’. Gigi joined TBWA Malaysia as CCO in 2017. She led Design x Disruption to help reinvent the futura. They din it goudy old style. Franklin, it’s not easy keeping spirits up when everybody’s so gothic.